Not all “Bests” are created equal. What was “best” last year, or what has remained a “best practice” for decades or even centuries (i.e., the broadsheet used in media), today may have become an outdated practice that doesn’t even approach the level of average, let alone “best-in-class”. Join us for a spirited conversation on the importance of challenging the status quo as we work to objectively define the difference between best-in-class v. best practices.
